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Google analytics is a powerful yet quite complicated tool.

Define unique pageviews in google analytics. Towards the end of this post you will see why i believe that custom metrics are quite a germane topic to discuss in relationship with calculated metrics. How to get insights about my google analytics data people approach me saying that they have a google analytics account for years but they look only at page views or the number of visitors they get. Well thats what we are going to show you today.

Goals in google analytics allow you to define important events and track conversions. Google analytics becomes much more useful when it looks for activities that are important to you. Last month we kicked off a series of posts on web analytics by discussing the value of web analytics for content measurementso now that youre on board with adding web analytics to your content measurement toolkit right lets talk about making use of it.

A the analysis of quantitative data from your business b a process of continual improvement of the online experience c the analysis of qualitative data from your business. Finding out if your website actually helps your business is much more important. Google analytics is a very competent analytics tool.

Google analytics updates how visits are calculated in a recent blog post the google analytics team made announced that they are changing the way that visits sessions are calculatedinterestingly they said that based on our research most users will see less than a 1 change. What is url tracking. With the recent very welcome release of calculated metrics in google analytics i thought that the time was ripe to write a post about custom metrics in ga.

If you arent tagging your urls for tracking in either google analytics or another third tier system you are losing out on helpful information. A web analytics framework helps paint a clear picture. Tracking pageviews and visitors to see how much traffic youre getting is incredibly important right.

Do you know what is the most common question that i get every day on social media forums or email. What does your web data tell you about your content. Metrics metrics metrics oh my.

Google analytics doesnt tell you how your business is. So why even bother looking at alternatives.

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