Define unique selling point. We had a unique selling proposition that vet us apart from the competition very nicely and that just gave us more confidence. 5 landmarks that define the unique selling point for your business. The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.
Ask any marketing expert about a unique selling proposition usp and theyll tell you its something that differentiates your product or service from others like it. A unique selling proposition usp also seen as unique selling point is a factor that differentiates a product from its competitors such as the lowest cost the highest quality or the first ever product of its kind. In online marketing communicating your usp clearly and quickly is one of the keys to getting customers to convert on your site.
The unique selling proposition usp or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. Definition of unique selling point in the english dictionary the definition of unique selling point in the dictionary is a feature of a product that is emphasized in advertising material and sales presentations. This quality is your unique selling proposition or usp.
A unique selling point usp also called a unique selling proposition is the essence of what makes your product or service better than competitors. A unique selling proposition which defines your companys unique position in the marketplace is an important part of creating pricing power and a business that customers genuinely love.