Define unique value proposition. Unique value proposition uvp definition. Customers ask themselves are the unique features of this product worth the price customers engage in this featuresvalue weighing for all purchases. The whole point of marketing really is first to capture your promise that youll deliver something valuable to your clients and second to share that committment with as many likely buyers as you can.
It goes hand in hand with the problem you are solving. First let me give a basic definition of a value proposition. Also known as a unique selling proposition usp your uvp is a clear statement that describes the benefit of your offer how you solve your customers needs and what distinguishes you from the competition.
A value proposition is a promise of value to be delivered communicated and acknowledged. Usp is the most closely related concept. It is also a belief from the customer about how value benefit will be delivered experienced and acquired.
However they can help to illustrate what exactly a strong value proposition is. A value proposition is the solution to your customers problem. It is an easy to understand reason why a customer should purchase a product or service from that specific business.
In a nutshell a value proposition is a clear statement that. A value proposition is a promise of value to be delivered. Defining verbalizing and visualizing your value proposition first depends on who your audience is.
There are several concepts and techniques that are similar to the common definition of value proposition. Enter the unique value proposition or unique selling proposition. But none of them are as useful and valuable as a strong value proposition in itself.
Its the primary reason a prospect should buy from you. The unique value proposition uvp extends the concept of the unique selling proposition usp to include the benefits derived by the customer.